Case study · Home Improvement Business · under management
A large home improvement business under management that sells information products, including house plans and design guides. AI took over the content, the social pages, the Facebook ad buying and the email list. Here is what happened, chart by chart.
In late June the business was doing 256,000 sessions a week. Once the AI systems were running together, traffic climbed every month. In the week of October 5 it did 609,000 sessions and 759,000 pageviews.
AI writes, designs and schedules posts across 22 Facebook pages with 450,000 followers between them, and makes more of whatever people stop scrolling for. Organic views went from about 3,800 a week in June to 75,500 a week in October, with no ad spend behind them: 584,000 organic views since June.
In February, AI was managing US$460 a week in Facebook ad spend. AI now writes the ads, launches them, sets bid caps and checks every campaign every day. Spend only grows where the tracking proves it should: US$10.8K a week in October, US$60.6K in 2026 and 1.45 million ad clicks.
AI researches, writes, illustrates and checks every page, then launches its ad campaigns the minute it goes live. Output went from 35 pages a week in June to 107 a week in October: 2,772 pages in 2026 and 708 ad campaigns launched automatically.
The email list sits at about 49,000 subscribers with a 46% open rate. AI-tested signup offers added 1,160 signups in the first two weeks they ran.
Figures are totals for this property under management, to Oct 11 2026. The site is not named to protect the asset.
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