Case study · Fashion Software Business · under management
A fashion software business under management: a fashion and style brand with its own software product alongside its content. AI took over content production, Facebook ad buying and email signups. Here is what happened, chart by chart.
In late June the business was doing 169,000 sessions a week. By the week of October 5 it did 492,000 sessions and 624,000 pageviews a week, up 2.9x and 2.8x.
In February there was essentially no Facebook ad spend. AI built the account from scratch, writing and launching the ads, setting bid caps and checking every campaign daily. In October it managed US$7.4K a week: US$58.9K in 2026 and 1.61 million ad clicks.
In early June the business added two pages a week. AI now researches, writes, illustrates and publishes up to 38 pages a week, and launches ad campaigns for each one automatically: 618 pages in 2026 and 668 campaigns launched by AI.
More pages and more targeted traffic meant more of the site got read. Weekly pageviews went from 221,000 in late June to 624,000 in October.
The email list has 15,000+ subscribers, and AI-tested signup offers added 792 signups in the first two weeks they ran.
Figures are totals for this property under management, to Oct 11 2026. The site is not named to protect the asset.
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